Key appointments: Quest, Preferred Hotels, Finniss River Lodge

Quest introduces Chief Account Officer

Quest Apartment Hotels has appointed Jeff Baars, Chief Marketing and Digital Officer, to the newly created position of Chief Customer Officer, as part of its efforts to improve the guest experience.

“Making sure we are responsive and responsive to changing customer needs is central to our strategy for success at Quest this year,” said Ascott Limited Australia Managing Director David Mansfield.

“I congratulate Jeff on his appointment as Chief Customer Officer. Jeff’s passion for the brand aligns perfectly with our plans to keep the customer experience front and center as we invest in growing our brand image.

Baars, who joined the hospitality company in 2017, said building an emotional connection with guests, team members and the wider community is a key goal for Quest.

“The more our brand resonates, the more our brand becomes – that’s our common goal,” he said.

Quest also announced the promotion of Ellen Wilson to Head of Brand and Marketing. Wilson will lead the strategic direction and oversee the day-to-day operations of the marketing and digital team.

Additionally, Jason Potter has been appointed to the position of Head of Events and Brand Experience at Quest. He will manage event logistics and projects aimed at improving the customer experience.

Preferred Hotels appoints its Chief Revenue Officer

Preferred Hotels & Resorts has appointed Cheryl Williams to the newly created position of Chief Revenue Officer.

Williams joins Preferred from Highgate, where she served as regional vice president of sales and marketing. She will work with department heads to generate revenue for Preferred’s expanding global portfolio, which includes more than 700 properties in 80 countries.

“As we continue to seize all the opportunities that industry changes have brought, we are delighted to welcome Cheryl to our global leadership team through this strategic new position designed with her business skills in mind,” said Preferred Hotels & Resorts President Michelle Woodley.

“Cheryl has been a highly valued extension of the Preferred family as a hotel partner for several years, and her multi-disciplinary expertise will strengthen our position and provide a new solution-focused approach to optimizing our hotel businesses and routes to market. globally as they recover from recent setbacks.

In 2007, Williams was named by HSMAI (Hospitality Sales & Marketing Association International) as one of the world’s 25 most extraordinary minds in hospitality and travel sales and marketing, and in 2014 she was Pacific Business News Businesswoman of the Year finalist.

Williams will be based at the company’s headquarters in Newport Beach, Calif.

Finniss River Lodge appoints co-managers

Finniss River Lodge, the Northern Territory’s newest 5-star holiday experience, has appointed Liam Hurley and partner Jordyn Tas as co-managers ahead of the official opening.

The duo grew up in the Australia region and met while working together as part of the W Melbourne by Marriot opening team.

Hurley grew up in Cairns and Port Douglas, and landed a job as a janitor at the Grand Hyatt Melbourne after leaving school before being promoted to a number of other positions, including Duty Manager in pre-teams. -opening of W Brisbane and W Melbourne.

He learned a thing or two about customer experience along the way.

“It’s about being authentic and holistic and aligning all the five-star elements perfectly,” Hurley said. “It’s about creating a certain energy that customers will feed on and appreciate. Change or challenge!

Tas has five years of five-star luxury hospitality experience at Pullman and MGallery by Sofitel hotels in Western Australia and Melbourne, and most recently held a guest relations role with the opening team of the W Melbourne by Marriott.

“I believe in putting people first, always going above and beyond for my guests and my team to provide the highest quality service and hospitality,” Tas said.

“I believe the best customer experiences are built on a series of authentic interactions and moments.”

Peter M. Doran