Farnek to launch hotel management company “Trendz” at ATM

Farnek, a leading smart and green facility management company based in the United Arab Emirates, will launch ‘Trendz’, a new autonomous hotel management company, at the Arabian Travel Market (ATM), taking place at the Dubai World Trade Center (DWTC) on May 9-12, 2022.

“‘Trendz’ offers a unique 360-degree service for hotel owners and operating companies with a focus on technology and sustainability, two of the most important trends in hospitality today,” said Walter Knight, hotel manager at Farnek.

“Farnek, which has over 8,000 employees, has traditionally provided labor and outsourcing services, such as cleaning, security and property maintenance. However, ‘Trendz’ takes this market proposition a step further, handling front office requirements, reservations, concierge, housekeeping and room service – we can also handle sales operations, marketing and public relations.

“It’s a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational needs or entrust us with the management of an entire property, either under the ‘Trendz’ brand or as a white label product,” added Knight.

One of Farnek’s most recent achievements has been the development of an app called “Flexi-Guest” which digitizes the guest journey from pre-arrival to departure.

The app, which was developed in-house, interfaces with a hotel’s property management system (PMS), offering guests a range of services from uploading travel documents, such as vaccination certificates , ordering a car on arrival, room service and laundry. The hotel app can also send automated e-mail updates and alerts to the guest, as well as e-check-in documents, e-bills, and e-receipts, all in one convenient space.

“It gives the guest an enhanced experience, providing a seamless pre-arrival and check-in process. They can order room service in advance, have laundry picked up or delivered, request early or late check-out, consult and pay bills with secure online payments.

“If the customer experience is good, it builds loyalty and improves online ratings. The hotel operates more efficiently, saves staff time and expense, and has the added benefit of generating revenue through online catering and concierge services,” added Knight.

Farnek has just completed a successful trial of the app, having been awarded a contract for Expo Village, located at the Expo 2020 site. Farnek was responsible for managing reservation services, concierge services, reception and housekeeping of 2,273 apartments during the show.

Sustainability is key to Farnek’s hospitality strategy and Flexi-Guest can estimate the carbon emissions generated by any guest during their stay and provide a cost if the guest wishes to offset their carbon footprint. Indeed, visitors to the Farnek stand at ATM will be able to measure their own carbon footprint, with the opportunity to contribute to a range of sustainable projects to offset their impact on the environment, while attending the show.

“The fact that Flexi-Guest can interface with any hotel property management system makes it extremely marketable, hotels can simply pay a fee to use it and we are already looking at upgrading Flexi-Guest, so that management reports can be generated in real time,” added Knight.

Hoteliers will also be able to take advantage of Farnek’s Hotel Optimizer software, which records, analyzes and compares energy and water consumption, as well as waste generation, resulting in a more profitable and sustainable operation. Farnek can also support hotels that want to develop and implement Net Zero Carbon strategies.

Additionally, Farnek is a preferred partner and auditor for Green Globe, the global sustainability accreditation system based on internationally accepted criteria for the sustainable operation and management of travel and tourism businesses. An essential attribute for green listings on booking.com, or to be labeled “Eco-certified” in Google search results.

“We believe our 360 degree market proposition for the hospitality industry is unrivaled and our participation in ATM provides us with an ideal platform to showcase our services to a targeted audience of over 20,000 travel and tourism professionals. local, regional and international,” added Chevalier.

-Ends-

For more information, log on to www.farnek.com

About Farnek:

Farnek is the leading provider of sustainable, technology-driven facilities management services in the United Arab Emirates. Established in the United Arab Emirates since 1980, Farnek Services LLC is an independent Swiss-based total facilities management company. With a skilled workforce of over 8,000 employees, Farnek provides professional facilities management services across multiple industries: aviation, hospitality, banking, retail, telecommunications, residential, commercial, infrastructure, government, education, leisure and entertainment.

For media inquiries about Farnek, please contact:
STEVEN JONES
General director
Email: [email protected]
Office 3208, indigo icon tower
Group F, Jumeirah Lakes Towers
PO Box 502701 | Dubai, United Arab Emirates
Website: www.shamalcomms.com
Member of the ECCO communication network

Peter M. Doran