Common misconceptions about hospitality and hotel management training

Hospitality and hotel management is more than just working as a chef in a restaurant or being paid a pittance at entry level.

While the subject of hospitality and hotel management education has evolved, we are still hesitant to consider it at university level. Some concerns common to students and parents:

Hospitality students only work in hotels: While many students do internships and work in hotels after graduation, this is no longer just the case. A more recent trend is that students are also working in commodity industries, which are organizations with a high volume of competitors that offer a similar product or service at a comparable price, similar to hotels. Banks and financial institutions, insurance companies, luxury retail, and those focused on service and customer experience are environments where graduates thrive.

Chefs only work in restaurants: While many chefs and culinary arts students work in restaurants and other food-related businesses, they tend to have diverse, long-term career paths. More recently, they have ventured into areas such as food science and nutrition, where they are developing foods for people with specialized diets such as gluten-free, sugar-free, and vegan cooking.

Service diploma, no business diploma: Hospitality education many years ago focused on hotel service and operations. Not anymore. The emphasis is on sales training, as sales performance is the objective indicator of success. Successful graduates must have essential business education to run these businesses as profitable businesses. However, it is not just a few courses in accounting, management or human resources. Companies in this space live with low profit margins. Having a great ability to understand supply and demand trends and a thorough understanding of flexible pricing is critical to success.

Entry-level and low-paid jobs: While this misconception may be true for some jobs, just like any other industry, it is not a trend. For example, while students can do internships in frontline jobs, it’s because they have to learn best practices by doing the job from the ground up. Effective managers establish their credibility by understanding the functions of their team members. Managers must be able to coach, coach and manage the performance of their direct reports. Managers who have not “been in their place” are limited in their ability to improve and develop their teams.

Applied learning, a solid business education, and driving a customer service-oriented mindset help lay the foundation for students to succeed in hotels or restaurants and establish themselves in any business related to business. services that emphasizes loyalty and luxury services to their customers.

The author is Vice President, International Development and Marketing, Swiss Education Group

Peter M. Doran